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Seller Resources: Marketing your Home



  1. Advertise online at CraigsList, Google, Trulia and other free online subscriptions.
  2. Print advertising reaches buyers who read newspapers. Online ads reach the rest. If your neighbors say, "Everywhere I look, I see your home advertised," you're doing a good job. Place ads in:
    • Major newspapers. Find out which days pull the most readers. Typically it's Sunday, but some newspapers also publish "picture classifieds" on other days.
    • Local newspapers. You can probably run a larger ad for less money that will more closely target those looking in your area.
    • Real estate publications. Check on press date; can you wait?
    • Every Web site you can find. Most online listings are free.
  3. Utilize your home listing print outs and make sure to put them in an Info Tube outside your home. Also, post them on any bulletin board you come across!